4/27/2023 0 Comments Synthesia 50m kleiner perkinsThe campaign received a Cannes Lion Award. ![]() Users created personalized messages with Synthesia's software and sent custom artificial reality video messages from Messi based on their text input. In 2021, Synthesia partnered with Lay's to create the Messi Messages campaign featuring Argentine footballer Lionel Messi. In 2018, the company first demonstrated the software’s capabilities on the BBC programme Click when it presented a digitization of Matthew Amroliwala speaking Spanish, Mandarin, and Hindi. The company was co-founded in 2017 by Agapito, Niessner, Victor Riparbelli, and Steffen Tjerrild. Synthesia's software utilizes deep learning architecture and was developed by Lourdes Agapito and Matthias Niessner. It has been used in advertising campaigns, reporting, product demonstrations, and to create chatbots. Synthesia is most often used by corporations for communication, orientation, and training videos. ![]() Explicit consent must be provided in addition to a strict pre-screening regimen for use of an individual’s likeness to avoid “ deepfaking”. The platform also does not allow its software to be used to recreate celebrities or political figures for satirical purposes. As of August 2021, Synthesia's voice database included multiple gender options in over sixty languages. These avatars can be used to narrate videos generated from text. Users create content via the platform's pre-generated AI presenters or by creating digital representations of themselves, called artificial reality identities (ARI), using the platform's AI generation tool. From this a text-to-speech video is created to look and sound like the individual. Synthesia's software algorithm mimics speech and facial movements based on video recordings of an individual’s speech and phoneme pronunciation.
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